Drink Champs is a podcast that has been converted into a television show. The show's hosts, former musicians, N.O.R.E and DJ EFN, sit down with their famous friends to get drunk and tell stories about their escapades in the music industry.
In designing the show's graphic packaging, the goal was to deliver a party/club vibe, and that was brought to life through a neon sign interpretation of the Drink Champs logo.
Water Cooler
Inspired by the Behind The Curtain feeling of the Sportscenter office spots, this Drink Champs WATER COOLER promo is intended to invite viewers inside REVOLT, and allow them to witness N.O.R.E. and DJ EFN in their "natural" environment.
Vulgarity:
The VULGARITY spot was designed to make people stop and expose the audience to the raw and unfiltered approach of the show. Our YouTube numbers increased in excess of 15% after this spot was released on both digital and linear.
Episodic Spot: Irv Gotti
The below Irv Gotti promo is an example of our overall episodic approach. These are sized for both social and digital.
The Drink Champs brand continues to increase in popularity, and has been mentioned as one of the top video podcasts of 2019. The constant brand reinforcement has allowed the podcast's popularity to soar- resulting in additional OTT carriage from Jay-Z's Tidal streaming service.
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