Affirmations is a text-based campaign modeled after the motivational quotes that are widely used across social media. I developed this campaign in a turnkey fashion for a quick and consistent way to connect with the audience. The affirmations template also grew into promoting show premieres and breaking news, such as the passing of musicians and celebrities. This campaign set the tone for a television network facelift, which was designed to directly mimic how a brand can lean into its unique and distinct voice across social.
DON'T BELIEVE EVERYTHING YOU READ:
ALWAYS BET ON YOURSELF:
KEYS TO LIFE:
JUST DON'T BE UNGRATEFUL:
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