As Judge Judy Sheindlin prepared to make her Amazon and IMDB streaming debut, my goal was to create a true tease. This spot was crafted to highlight Judy’s overall cultural impact, while simultaneously inviting viewers to join her new journey. The video was made to be inserted into a branded skin and was a tool that instantly connected with loyal Judy fans, and piqued the interest of newcomers.
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Wanton Davis
Creative Director
Video+Social+Digital+Activations+Experiences
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