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Wanton Davis

Creative Director

Video+Social+Digital+Activations+Experiences 

Kareem Unfiltered.

In honor of Black History Month, DWS and the Los Angeles Lakers partnered for an unfiltered conversation with NBA legend, Kareem Abdul-Jabbar. This discussion was not about basketball, but about some of the challenges and experiences that one of the most recognizable names on the planet has had to endure. The goal was provide the platform for an authentic conversation about social justice and the tools to survival as a minority. The campaign lived across linear, social and in-arena at Lakers games.





Below are 3 interview excerpts that were played in-arena at LA Lakers games as a part of the 2022 Black History Month education and awareness campaign.



Excerpt 1:




Excerpt 2:



Excerpt 3:


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