The Los Angeles Lakers and Bibigo teamed up by inviting comedian, Ken Jeong and famed jeweler, Ben Baller, to sit courtside at a Lakers home game. Ben showed his connection and loyalty to the Lakers brand, while Ken gave the coach,Frank Vogel, basketball advice. A fun piece that uses the Lakers brand as an anchor and organically infuses the Bibigo brand by establishing the Lakers as the connective tissue between all contributing parties.
The goal was to be light-hearted and funny while subtly infusing the Bibigo/Lakers partnership.
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