Chasing The Anthem was a branded integration with ESPN & X Games.
REVOLT & ESPN/X Games has had an ongoing co-branded content relationship for years, and when it came to developing a short form, five-episode series, ESPN chose REVOLT to execute. The concept was a docustyle series that discovers an up-and-coming musical artist who wins the opportunity to record the official X Games theme song.
Below is the 60 second series trailer that teases the linear airing. This spot was cut for both digital and linear.
Chasing The Anthem: Episode 1 of 5
Episode 1 establishes Darnell and Corey, our main two characters, and provides a glimpse of their mission to succeed in the music business. This series was cut into 5 parts for digital, and a one-hour special for linear.
The Chasing The Anthem series secured a multi-year partnership with ESPN and X Games.
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