REVOLT's brand IG campaign was created to establish one cohesive brand ecosystem across all platforms.
The REVOLT brand was present, on the scene and had unique access to artists and performances, which allowed us to capture some of the most intimate and personal moments in hip-hop. These moments were often featured on social, but I felt strongly that both platforms had to contribute to the success of the other. This campaign offered evergreen brand inventory for linear, which could be programmed whenever needed- all while driving people to engage and contribute to growth of REVOLT's IG platform. Below are a few examples:
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