I wrote the WE ARE ALL KINGS season launch campaign with the goal of connecting the LA Kings to the city’s true LA sports roots. In a crowded marketplace, filled with transplants, history is key for locals, and is used as an anchor to rally around.
With the objective of appealing to casual hockey demo, I identified and chose talent who delivered a unique experience to the AL Kings brand. The overall approach was well received by fans, Bally’s Sports and LA Kings platforms.
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